As a business owner, you will be inundated with technology choices that you need to make on the fly. Which website service, which ad platform, which CRM, what brand strategy, which palette?
There's a feeling that if you go down one path, you're committed for better or worse.
Avocado Digital was founded on the idea that technology should work for us, not the other way around.
So no matter which path you've taken previously, my message to you is to approach your business the way Colin Chapman approached his - Simplify, then add lightness. That is, remove complications that don't work as they should.
You may be better off without it even if there's nothing to replace it, but often there are simple solutions just waiting to be discovered.
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